Rethink

Over time, things acquire new meaning. Our experience changes — and with it, our view of what once seemed familiar and unambiguous.

The texture of personal experience shapes our reality.

The new exhibition at the House of YUDASHKIN approaches rethinking as an ongoing search for new forms, materials, combinations and perspectives. Painting, sculpture, textiles and objects enter into dialogue with the brand's new collection through texture, colour, silhouette and the very nature of material.

In contemporary art, material increasingly ceases to be merely a means of representation and becomes a bearer of meaning in its own right. Fabric retains traces of time, metal acquires unexpected plasticity, a surface becomes a space of memory, and a familiar object becomes part of a personal story. Even an object's customary function is no longer definitive: a carpet can become a wall-mounted artwork, a home can exist as a memory, and a reflection can create a new image each time the viewer changes position.

The boundaries between painting, sculpture, design and objects become fluid, just as our perception changes through lived experience. In this space, what matters is no longer only the object itself, but also the relationships that arise between it, the individual and time.

The exhibition presents Alina Bugleeva's triptych Sandals. Figs. Protea, works from Sasha Roshchin's INHUMAN project, Anastasia Sasova's Evening of a Hard Day and Eclipse, Anna Lapshinova's object Mobile home, Nikolay Morgunov's K.w/03.02.00, Momoka Gomi's textile triptych Recollection, Sofia Karnukaeva's ceramic object SYNC 01.02, and the sculpture Monolith by the duo Nitush–Aroosh. The project partners are M25, Agency.ArtRu, ART brut and 3L Gallery.

These different artistic languages share an ability to work with changing meaning through memory, materiality, space, touch, reflection and traces of time. The works do more than coexist: they offer different ways of looking anew at what seems already understood.

This idea continues in YUDASHKIN's new collection. Working with textures, combinations of materials, silhouettes and colour becomes part of the same search. Art does not serve as decoration for clothing, nor does clothing become a backdrop for art: they meet as two independent ways of speaking about form, the body, material and time.

Autumn becomes the natural point of this transition — a time to gather.

What was sown in spring and grew through summer takes shape. We gather not only a harvest but also our own experience: impressions, discoveries, encounters and decisions — everything that changes our frame of reference and stays with us into the next season.

The House of YUDASHKIN continues to expand its geographical reach, bringing new cultural contexts, materials and ways of seeing.

To rethink is not to reject the past, but to look at it from a new position.

Because what matters is not only what we see.

What matters is where we look from.